Arnold DavisOne of the biggest questions that most adults ask about Snapchat is: Why is it so popular among teenagers? As a relatively new social media platform, it was incredibly interesting to see the way that the app worked and how users could communicate with their friends. Consequently, snap score increase has carved out its own niche in the market. As a unique standout product, it has been able to capitalize on the gaps that other platforms had left open.
Creates and Shares Content
The main reason that Snapchat has been so successful is because of its unique way of sharing content. For example, users are encouraged to post content about themselves, even if it is only their faces. According to SnapInsights, the average user spends 25 minutes on the app every day and shares five to 10 moments. People who are particularly prone to posting inappropriate content on other social platforms may be shy about using the application.
Emoji, Text, and Geofilters
Another reason that Snapchat is so popular is its ability to allow users to customize the content they share. Unlike other social media platforms, Snapchat allows users to add text and filters to their content. They can also draw their own images, using emojis and geofilters. This gives users the opportunity to express themselves without having to worry about the content being public. It’s important to remember, though, that kids’ safety is the number one priority.
Information Sharing
As an added benefit, Snapchat is able to encourage users to share personal information. It’s not possible to make perfect content with other social media platforms, and many people fail to use this feature. As a result, Snapchat is the most popular social media platform, with more than 260 million active users. If you’re a parent, you can’t blame them! After all, kids and teenagers spend a combined 25 minutes using the app every day.
Social Networking App
While it initially was designed for private photo sharing, the social network has expanded its capabilities and is now more popular than ever. Apart from a private messaging service, users can also post videos and photos on their profile and make them public. The network effect is a strong one for a messaging app, and it has helped it gain popularity. This factor is so powerful that Facebook tried to copy Snapchat with their Slingshot app, but ended up shutting it down.
Special Features
Another feature that makes Snapchat special is its privacy settings. Although it was initially designed for private photo sharing, it now enables users to share short videos, live video chatting, and messaging. The app also allows users to add Bitmoji avatars to their profiles and broadcast a chronological “story” to all of their followers. It also has a dedicated discovery section, where users can see short-form content from major publishers.
Summary
Apart from its social aspect, Snapchat has been gaining popularity among teenagers for its ability to create personalized content. While many other social media platforms encourage users to post content that’s meant for a short-term audience, it promotes more authentic content. And the best part is that the app is completely free. Aside from this, users are encouraged to upload their contacts and start conversations with people they know. Besides that, they can also upload pictures and videos with filters and use geofilters to enhance their photos.